SAP Integrated Marketing Specialist Job in Madrid, Spain

Requisition ID: 152570

Work Area: Marketing

Expected Travel: 0 - 10%

Career Status: Professional

Employment Type: Regular Full Time


As market leader in enterprise application software, SAP helps companies of all sizes and industries innovate through simplification. From the back office to the boardroom, warehouse to storefront, on premise to cloud, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable customers to operate profitably, adapt continuously, and grow sustainably.

Key Areas of Responsibility and Tasks

Expectation overview for Integrated Marketing Management : Responsible for the planning, development, project management, and successful implementation of integrated marketing programs, including awareness, demand generation, pipeline building, and sales acceleration. Work with various internal stakeholders, including Solution Marketing and, as appropriate, other worldwide and/or regional and local teams to define, recommend and implement plan strategies with emphasis on the customer. Manage project expectations and internal and external resource teams.

Market Research & Insights - Gather and synthesize market insights and company objectives including solutions, industry, geographies, and other marketing organization units. Understand and define the target audience and its preferences, needs, and challenges.

Participate in Strategic Planning - Work with Business Planning, Marketing Planning, and Business Development/Management to determine strategic goals for region, market unit, country, or route to market and translate into integrated and/or industry/solution specific programs. Ensure programs and campaigns are aligned with stated strategic goals.

Develop Content and Messaging - Build, tailor, and syndicate content for awareness, demand generation, and opportunity acceleration and other strategic purposes, combining market insights, business objectives, and key messages into integrated programs and/or campaigns. Make use of best practices to create repeatable processes and content.

Manage asset development and, with Marketing Execution, Demand Generation, and Strategic Marketing Communications, deliver targeted-customer facing materials by leveraging, tailoring, and syndicating content, positioning, and messaging in order to develop high quality and on-brand marketing programs.

Stakeholder Management - Strongly align with business stakeholders in order to align with other marketing activities including those which are awareness-related up to and including those directly supporting sales plays, like demand generation , activities (i.e. sales plays) and deliver the appropriate plan for marketing contribution. Support/enable the sales organization through delivery of key customer assets and stories.

Plan and develop campaigns and, working with Marketing Execution, identify targets, value propositions, and tactics to achieve defined goals.

Drive program activation and acceleration within region, market unit, or country.

Evaluate overall performance, including business progress, program adoption, and pipeline impact, in order to optimize programs. Collect and syndicate best practices.

Utilize standard tools and systems to document, communicate, measure, and monitor program plan and facilitate execution to share content and asset.

Advise execution teams on configuration, execution and best practices.

Experience & Educational Requirements

Experience & Language Requirements

  • 3-5 years of related experience

  • Project management (ad-hoc or small-scaled projects)

  • Working in a team environment


  • Bachelor's degree or equivalent required


To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.

SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team (Americas: or , APJ: , EMEA: ). Requests for reasonable accommodation will be considered on a case-by-case basis.

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